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How To Enhance Your Direct Booking With Facebook Advertising Facebook is no doubt, one of the most productive advertising platforms available today. In case you do not know, Facebook advertising [...]

How Google Takes Undue Advantage Of Its Search Engine Dominance Google was recently hit with a whopping 2.42 billion fine by the European Commission for taking undue advantage of its dominant [...]

We live and find ourselves in a world where every business enterprise looks to expand their customer base and reach. The competition is more fierce in the technology industry. Tech giants and [...]

After a series of researches and surveys, it became obvious that the continuous formatting of search engine result pages for hotel markets has a very big influence on how users click links and [...]

It is hard to swallow the fact that your website has a strong competitor in Booking.com. And maybe sometimes people don’t even want to consider the facts. But it is good to get the facts. [...]

As the New Year emerges, operators, hotel owners and other revenue managers and strategists are anxiously awaiting what the New Year holds for their businesses. Will it be business as usual? Or [...]

A new era of voice assistants could soon be redefining the current forms of SMS-based chat. While discussing the future of online travel, most of the major OTAs present at the recent Skift Global [...]

Many business owners who have struggled directly with the vagaries that artificial intelligence has placed on getting the best results out of your web site, ads, and social media campaigns as [...]

Google is currently expanding its suite travel products, and the fact that the Internet giant is encroaching into the online travel space, has left other players in the industry concerned. [...]

You may think that OTA’s have cornered the booking market because you do not have the funds to compete with companies that can spend billions of dollars on online and television advertising. The [...]