How to Increase Your Revenue

By conducting hotel sales and marketing assessments, we teach you how to maximize your hotel revenue.

Who we are and
What we do

HMS Thailand is an expert in the field of revenue management for Thailand’s hotel businesses. By conducting hotel sales and marketing assessments we help you to understand the effectiveness of the sales team. We will work with your team to maximize your hotel revenue through better rate management, outperforming competitors, and operating a more efficient hotel marketing and sales department. We establishing revenue management guidelines to help maximize your RevPAR.

Our 4 key focus areas are:

We Share the Same Goal as Hotel Owners: Revenue Maximization

Today’s market is more educated, the generations X and Y have become accustomed to a different way of buying their holidays, which makes them smarter than the “traditional revenue manager” as they have the tools, like Metasearches and APPs, to influence the buying decision to the very last minute. HMS Thailand adapts to this in our work to provide a more dynamic pricing field that is able to react to sudden movements in demand each time a purchase is made. This allows a more dynamic pricing landscape, which has benefitted many of our hotel clients in driving strong revPAR growth.

Bas Van Straten
Managing Director

How to Beat Competition

Within your hotel business you are not alone. Identifying your competition is to first step to understand who is your competition and what is their success.

IDENTIFY YOUR COMPETITORS
100%
IDENTIFY THEIR STRENGTHS & WEAKNESS
90%
SPOT OPPORTUNITIES & THREATS
80%

How to Beat Competition

Within your hotel business you are not alone. Identifying your competition is to first step to understand who is your competition and what is their success.

IDENTIFY YOUR COMPETITORS
50%
IDENTIFY THEIR STRENGTHS & WEAKNESS
75%
SPOT OPPORTUNITIES & THREATS
100%

Who is Your Competition and How You Compare With Them

By conducting a competitive analysis we are able to qualify your competition, identify the strengths and weaknesses and rank them in order of importance. We will map your competitive field based on product, price, seasonality, promotions and offered value.

By matching this with the perceived value of the target market, we will benchmark your property, to determine if your current strategy is inline with the competitive landscape and where we spot opportunities and threats.

The input gathered is essential for the pricing structure to ensure a proactive approach and will be a keystone in the revenue management process.

competition

Who is Your Competition and How You Compare With Them

During our competitive analysis we would qualify your competition, identify the strengths and weaknesses and rank them in order of importance. Based on data gathered we will map your competitive field based on product, price, seasonality, promotions and offered value.

This we will match with the perceived value of their respective target market in order to benchmark your property. Based on the outcome we can determine if the current strategy is inline with the competitive landscape and where we spot opportunities and threats.

The input gathered is essential for the pricing structure to ensure a proactive approach and will be a keystone in the revenue management process.

Competitive set

What Markets to Attract

The hotel market is segmented in buyer groups and seller groups. Identifying these segment groups, understand their demands and needs, will give a better foundation for your overall pricing strategy.

All though the product offered looks the same, each segment has a different value perception of the product. The market segmentation is the base for good rate distribution strategy. As each seller group has a different business model (BtoC/ BtoB/ Online/ Offline), benefit schemes have to be set in order to stay competitive.

Our grass root approach will identify the market segments and make them part of the Revenue management process.

How to Set Optimized Rates?

Creating the optimal price is based on various factors as supply and demand, costing etc. The hotel industry has priced its products for many years based on seasonality or mid week and weekends.

Dynamic pricing is currently needed to cope with irregular demand which is caused by the increase of online distributors and resellers in combination of new technologies as smart phones and tablets. The market has the opportunity to shop on its own convenient time and using new techniques to valuate purchases and to find the best available rate. Today’s hoteliers have to step away from seasonal pricing and use more dynamic and flexible pricing.

The right revenue management strategy, leads to dynamic rates which need to be distributed in a short momentum of time, as the market situation is continuous changing. We create a dynamic rate structure with various derivatives that would help the hotelier to optimize its revpar.

How to Set Optimized Rates

Creating the optimal price is based on various factors as supply and demand, costing etc. The hotel industry has priced its products for many years based on seasonality or mid week and weekends.

Dynamic pricing is currently needed to cope with irregular demand which is caused by the increase of online distributors and resellers in combination of new technologies as smart phones and tablets. The market has the opportunity to shop on its own convenient time and using new techniques to valuate purchases and to find the best available rate. Today’s hoteliers have to step away from seasonal pricing and use more dynamic and flexible pricing.

The right revenue management strategy, leads to dynamic rates which need to be distributed in a short momentum of time, as the market situation is continuous changing. We create a dynamic rate structure with various derivatives that would help the hotelier to optimize its revpar.

How to Increase Revenue

We help to define a strategy that grows your hotel’s revenue and bottom line profits.

Our success is creating a revenue management strategy that will increase your revenue and profit margins, while growing market share. Our revenue management strategy is the key to your successful hotel operation. Together with the hotel management, we will review your business plan to create your revenue management strategy. We will analyze the historical data, market situation and trends to come up with a financial business plan which will work as our masterplan to formulate the daily/ weekly and monthly revenue targets.

The combination of strong market analysis to determine your competitive set, their performance and the relation to your business is essential to formulate your pricing strategy. The pricing strategy will be the chain to hold the strategy in place. To create interventions in your strategy, we will preform forecasting techniques and monitor revenue pick up on scheduled time slots. We will be able to visualize the gap and peaks in the revenue stream, and optimize our revenue strategy on a continuous base to make sure we maximize your hotel revenue.

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