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Hoteliers can be greedy

Hotels Can Afford to Be Greedy As 2021 Enters the Final Quarter We are constantly told, a bird in the hand is worth two in the bush. This wise saying has been used for ages now to caution the [...]

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No More Cookies!

No more Cookies? How Will This Impact the Selling Strategy to Drive More Direct Booking to Hotel Websites? Since the pandemic and the travel ban hit, things have changed for the hotel industry. [...]

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Booking.com, the ‘Unfair Fight’

Booking.com, The ‘Unfair Fight’ for hotels During the pandemic, the hotel business witnessed a stronger increase in online traffic than usual. But why is it increasingly becoming [...]

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Tripadvisor Plus game-changer in the travel industry?

Tripadvisor Plus Subscription Model; the next big game-changer in the travel industry? The way things stand at the moment, travel brands are undergoing an unpredictable recovery phase. Therefore, [...]

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Google Hotel eliminate fees

Google Eliminate Fees for Hotel Booking For years now, hoteliers have relied heavily on online marketing strategies based on Google hotel booking links. Recently, Google has made a drastic yet [...]

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Hotel Operations Software Booming

There’s no doubt that COVID-19 has affected the hotel industry negatively. Unfortunately, whether we’d like to admit it or not, there’s always a catastrophic event that changes the course of the [...]

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Hotels and Google, what to do now?

How Hotels Can Work Alongside Google in the Post-Pandemic Era For most hoteliers, more than 50% of their direct online room nights are a contribution of Google. That is in the form of direct [...]

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Tips on How to Manage Your Hotel’s Revenue Strategy during a Crisis

As we all know, the tourist and hospitality sectors are facing a major drop in revenues thanks to the COVID-19 crisis. What’s more, this was a small infection in China that everyone assumed until [...]

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The Rise of Metasearch Engines

When the advertisers started spewing off about comparing hotel prices for your trips, no one thought such a gimmick could work. However, over the years TripAdvisor, GoogleAds and Trivago have [...]

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Winning Strategy For Direct Bookings

Digitalization is growing in leaps and bounds. To this effect, the traveler’s customer journey is increasingly becoming complex. Independent hoteliers have to adjust their marketing strategy and [...]

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