The Google Zero-Click Search; A Threat or Opportunity for the Hoteliers? A few years back, the relationship between Google and the small search markets used to be a ‘give and take’ Google provides the traffic, we provide the content. However, things have quickly changed. Now, nearly more than half of Google searches today end up […]

Tripadvisor Plus Subscription Model; the next big game-changer in the travel industry? The way things stand at the moment, travel brands are undergoing an unpredictable recovery phase. Therefore, this period is a crucial time for Tripadvisor and most other travel brands across the world. And that is why every brand is going out of its […]

Google Eliminate Fees for Hotel Booking For years now, hoteliers have relied heavily on online marketing strategies based on Google hotel booking links. Recently, Google has made a drastic yet positive change, adding an organic list that will enable hotels to get free visibility. That will provide more interactive booking options for travellers, making Google […]

International travel is a vital part of the economy of Thailand; hence it’s one of the primary concerns post-COVID19. That said, I’m sure you are probably wondering, when will international travel return in Thailand? As the COVID-19 vaccine promises a future without any travel regulations, the APA (Asian Pacific Airlines) warns that the distribution of […]

Imagine going for a retreat in Thailand? Wouldn’t that be great? Unfortunately, during this pandemic period, the country opened its doors for tourists, but no one came. More importantly, most resorts opened, but the government failed to meet even the lowest expectations. According to Thailand Longstay Company, only 346 overseas visitors entered the country per […]

Understanding Artificial Intelligence for The Everyday Hotelier Artificial intelligence sounds like a futuristic idea, but the truth is it’s a technology that’s present today. What’s more, AI is a technological advancement that you can’t simply ignore. That said, understanding how AI is beneficial to your Hotel business could potentially place you ahead of your competition. […]

There’s no doubt that COVID-19 has affected the hotel industry negatively. Unfortunately, whether we’d like to admit it or not, there’s always a catastrophic event that changes the course of the world’s economy. These events tend to happen after a few years, and the COVID-19 pandemic is one of them. From flights being grounded, high […]

Just a few months ago, some destinations discussed the problems of ‘over-tourism.’ The consulting firms in the travel industry predicted that there would be a continued pattern of travel growth across all the major sectors. The forecast for the travel industry was sunny until we started seeing a few clouds on the horizon. Suddenly, we […]

How Hotels Can Work Alongside Google in the Post-Pandemic Era For most hoteliers, more than 50% of their direct online room nights are a contribution of Google. That is in the form of direct organic referrals as well as performance marketing referrals such as SEO, SEM, Content marketing, and GDN (Google Display Network), among others. […]

The Tourism Market for Phuket is a crucial aspect of the local economy. However, the latest delay of reopening the Resort Island of Phuket as a model to welcome back the foreign visitors has blown all the high expectations the hotel businesses seemed to have. Over the past couple of months, the tourism industry in […]