Metaverse has been all the craze around here in the last year. That’s all thanks to Facebook’s parent company rebranding into Meta. However, Facebook is only one of many giant corporations showing great interest in Metaverse. Other well-known brands hoping to stake a claim in this virtual world are Coca-Cola, Gucci, and McDonald’s. With all […]

On May 25th, the most popular search engine will shut down its ‘Book-on-Google’ function. The company claims that the algorithm is currently witnessing low traffic from consumers and partners. ‘Book on Google’ was launched in 2015 and this algorithm made it so easy for online travel agencies and hotels that weren’t optimized for the mobile […]

We all know that the Pandemic really slowed down the travel industry. But the industry is slowly getting back to its usual. And in the midst of all that, new trends are also quietly developing. One of the most notable changes includes the convergence of Fintech and the travel industry. The industry is changing quite […]

Hotels Can Afford to Be Greedy As 2021 Enters the Final Quarter We are constantly told, a bird in the hand is worth two in the bush. This wise saying has been used for ages now to caution the greedy to value what they already have instead of chasing something that potentially may have a […]

No more Cookies? How Will This Impact the Selling Strategy to Drive More Direct Booking to Hotel Websites? Since the pandemic and the travel ban hit, things have changed for the hotel industry. And at this point, we can’t quite speculate if things will eventually go back to normal. For that reason, both hoteliers and […]

Tips to Boost Hotel Revenue and Receive More Bookings As a hotelier, sometimes you might think that slashing your rates to almost nothing will help sell more rooms and probably increase your weekly revenue. While the discounting strategy may sell a few rooms, often, it will rarely sell enough to offset that reduced revenue. Lower […]

Booking.com, The ‘Unfair Fight’ for hotels During the pandemic, the hotel business witnessed a stronger increase in online traffic than usual. But why is it increasingly becoming challenging to drive traffic to hotel sites? On a light note, Booking.com was one of the solutions most hoteliers went for. And even though many hotels are still […]

How to prepare your hotel operations for reopening. (Part II) Hotel Operations There are a variety of factors at play as you ramp up operations and get back to business. As you welcome back staff, reconnect with vendors, and prepare the property for full occupancy, you’ll need to keep the following considerations top of mind: […]

How to prepare for reopening your Hotel.  (Part 1) As the world is feeling the relief, travel is on their mind. The past months, year people have being staying home or in  their own country as travel was impossible. As vaccinations are on their way, Covid cases are dropping, people starting to dream and plan […]

The Google Zero-Click Search; A Threat or Opportunity for the Hoteliers? A few years back, the relationship between Google and the small search markets used to be a ‘give and take’ Google provides the traffic, we provide the content. However, things have quickly changed. Now, nearly more than half of Google searches today end up […]