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Guerrilla Marketing to fight the OTA?

In 2023, online travel agencies (OTAs) witnessed a surge in marketing expenditures, indicative of the fierce competition to secure bookings amidst the lingering effects of the pandemic. Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spent a staggering $16.8 billion on sales and marketing, representing a 20% increase from the previous year’s $14 billion. […]

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Amazon’s Bedrock and the Travel Industry

Amazon’s presence in the travel industry goes beyond its traditional online retail expertise. While the company is not directly selling travel packages, its subsidiary AWS is making waves in the travel industry by providing innovative cloud computing solutions. In the second quarter, AWS revenue grew by 12% year-over-year to $22.1 billion, contributing 70% of Amazon’s […]

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Optimism Among Singaporean Travelers

APAC Travel Confidence Index 2023 Reveals Optimism Among Singaporean Travelers Singaporean travelers remain confident and optimistic about their travel plans, according to the recently released APAC Travel Confidence Index 2023. Conducted by Milieu Insight and commissioned by Booking.com, this comprehensive study provides insights into the travel mindset of Singaporean travelers and their preferences for meaningful […]

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Regulating Short-Term Rentals

Should Phuke Follow Penang’s Lead in Regulating Short-Term Rentals? Recently, the Malaysian island of Penang made headlines by implementing a ban on short-term rentals. The move has sparked a debate about whether other popular tourist destinations, like Thailand’s Phuket Island, should follow suit and introduce similar regulations. In this blog post, we will explore the […]

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ChatGPT tech hype or a game-changing opportunity?

How ChatGPT Can Revolutionize Travel Retailing Artificial intelligence has been a powerful tool for stakeholders in the travel industry for many years. But it didn’t seem to capture everyone’s attention until OpenAI launched ChatGPT on 30th November 2022. And now, everyone around the world is recognizing the incredible capabilities these tools have- from writing essays […]

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Revenue Manager in Uncertain Economic Times

Over the past two years, words such as ‘recession’ and ‘slowdown’ have become pretty common. As business confidence wobbles, there’s been a significant volatility increase in capital markets. And not long after surviving disruptions such as low occupancy as a result of the global pandemic, the revenue manager is now dealing with fragility in financial […]

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Economic slowdown in Asia

Economists Have Warned That the Current Economic Conditions Show Asia Isn’t Always Resilient Like any other part of the world, Asia faces economic crises. But Asia has always stood out for its ability to bounce back from economic crisis quickly. However, last week in Singapore at the (HICAP) Hotel Investment Conference Asia-Pacific, Arup Raha, a […]

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Budgeting 2023

How to Beat the 2023 Post Pandemic Hotel Budgeting The start of the budgeting season is already here with us. Unfortunately, it coincides with a particularly challenging inflection point for most hoteliers. While the travel demand has returned to the pre-pandemic levels, the staffing shortages have strained even the most finely-tuned hotel operations. Challenges in […]

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Tourism Recovery Phuket, Thailand

During the first half of 2022, the hotel business in Phuket gradually picked momentum. According to Suksit Suvunditkul, the president of the Thai Hotels Association, Phuket witnessed an average occupancy rate of around 40% in May. What’s more, over the year’s first half, the island has welcomed over 1.7 million visitors. The resort island visitors […]

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Metaverse and the Travel Industry

Metaverse has been all the craze around here in the last year. That’s all thanks to Facebook’s parent company rebranding into Meta. However, Facebook is only one of many giant corporations showing great interest in Metaverse. Other well-known brands hoping to stake a claim in this virtual world are Coca-Cola, Gucci, and McDonald’s. With all […]

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