Who We Are and
What We Do

HMS Thailand specializes in Revenue Management for the small and medium sized Hotels and Resorts business in Thailand. We have more than 14 years of combined experience in Hotel management and Hotel Sales and Marketing. Today’s Hotel owners and/or General managers have strong focus on the management of hotel and operational activities. Therefore they have limited time to focus on the daily activities of hotel revenue management. As competition is rising a manager have to be up to date on all activities related to the Hospitality Business.

HMS Thailand helps you to perform successful in the market of Hospitality in Thailand.  We provide the independent Hotel owner or General Manager a detailed market research and the actual performances of the current sales and hotel marketing activities. We bring you the unique perspective with extensive in-depth hotel consulting experience to your hotel. We will create a strategic plan, which markets to push and what new target markets to pull to the property by working on its core values.

Our team strives to maximize hotel revenue at the interest level of the tour operator and productivity levels of your hotel and management. We will increase REVPAR and the financial overall performance of the property.

We Share the Same Goal as Hotel Owners: Revenue Maximization

Today’s market is more educated, the generations X and Y have become accustomed to a different way of buying their holidays, which makes them smarter than the “traditional revenue manager” as they have the tools, like Metasearches and APPs, to influence the buying decision to the very last minute. HMS Thailand adapts to this in our work to provide a more dynamic pricing field that is able to react to sudden movements in demand each time a purchase is made. This allows a more dynamic pricing landscape, which has benefitted many of our hotel clients in driving strong revPAR growth.

Bas Van Straten
Managing Director

Our 4 key focus areas are:

Beat Competition

You are not alone within your hotel business. Identifying your competition is the first step to understanding your competitors and what makes them successful.

Increase Production

By identifying buyer and seller groups, we can begin to understand their demands and needs, giving a better foundation for the overall pricing strategy.

Dynamic Pricing

Dynamic pricing is currently needed to cope with irregular demand, which is caused by the increase of online distributors and resellers in combination with new technologies.

Increase Revenue

Our revenue management strategy is the key to your successful hotel operation. Together with hotel management, we will review your business plan to create your strategy.

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