Archives

On May 25th, the most popular search engine will shut down its ‘Book-on-Google’ function. The company claims that the algorithm is currently witnessing low traffic from consumers and partners. [...]

No more Cookies? How Will This Impact the Selling Strategy to Drive More Direct Booking to Hotel Websites? Since the pandemic and the travel ban hit, things have changed for the hotel industry. [...]

How Hotels Can Work Alongside Google in the Post-Pandemic Era For most hoteliers, more than 50% of their direct online room nights are a contribution of Google. That is in the form of direct [...]

A hotelier is sharing his 40 years of experience in the days of economic decline. Due to COVID –19, the situation is getting worse day by day in both the health and economic sectors. He is [...]

There are so many columns of advice telling business owners what they should be doing. We want to change this up and give you our advice of what NOT to do in the hotel business. We see some [...]

Google is taking its ambition to dominate the accommodation sector to a whole new level through the introduction of a new feature called the Room Booking Module or RBM to its product Google Hotel [...]

Why You Need To Include Videos In Your Marketing Techniques For several reasons, video has become a super-effective online marketing tool that every serious Hotel Marketeer must include in their [...]

How To Enhance Your Direct Booking With Facebook Advertising Facebook is no doubt, one of the most productive advertising platforms available today. In case you do not know, Facebook advertising [...]

Five Ways To Make Hotel Metasearch Ads Work Better For Your Hotel Online travel agents have dominated metasearch sites because they have the money to pay for dominance. Everyone is paying for [...]