Hotels and Google, what to do now?
How Hotels Can Work Alongside Google in the Post-Pandemic Era For most hoteliers, more than 50% of their direct online room nights are a contribution of Google. That is in the form of direct [...]
Tips on How to Manage Your Hotel’s Revenue Strategy during a Crisis
As we all know, the tourist and hospitality sectors are facing a major drop in revenues thanks to the COVID-19 crisis. What’s more, this was a small infection in China that everyone assumed until [...]
The Rise of Metasearch Engines
When the advertisers started spewing off about comparing hotel prices for your trips, no one thought such a gimmick could work. However, over the years TripAdvisor, GoogleAds and Trivago have [...]
Winning Strategy For Direct Bookings
Digitalization is growing in leaps and bounds. To this effect, the traveler’s customer journey is increasingly becoming complex. Independent hoteliers have to adjust their marketing strategy and [...]
How To Boost Your Ranking On OTAs’ Sites
As an hotelier, you need to rank high on online travel agent’s (OTA) sites to constantly get customers. The higher you rank, the more customers or guests you will get in your accommodation [...]
Managing cost of Distribution channel
How Hotels Plan To Address Rising Acquisition Costs In 2019 Hoteliers have a host of challenges to overcome in 2019 and while some might chalk these issues to the same old stories of the past, [...]
Google Hotel Room Booking
Google is taking its ambition to dominate the accommodation sector to a whole new level through the introduction of a new feature called the Room Booking Module or RBM to its product Google Hotel [...]
Choosing a reservation system
One major factor that continues to influence the decisions and approach by travel industries and hotels on the management of reservation systems is the search for sustainable system [...]
Video In Your Marketing Techniques
Why You Need To Include Videos In Your Marketing Techniques For several reasons, video has become a super-effective online marketing tool that every serious Hotel Marketeer must include in their [...]
