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A U.S. district judge ruled that Google illegally used its market power to create a monopoly over online search, a decision that could significantly impact various industries, including travel. [...]

On May 25th, the most popular search engine will shut down its ‘Book-on-Google’ function. The company claims that the algorithm is currently witnessing low traffic from consumers and partners. [...]

Google Eliminate Fees for Hotel Booking For years now, hoteliers have relied heavily on online marketing strategies based on Google hotel booking links. Recently, Google has made a drastic yet [...]

How Hotels Can Work Alongside Google in the Post-Pandemic Era For most hoteliers, more than 50% of their direct online room nights are a contribution of Google. That is in the form of direct [...]

When the advertisers started spewing off about comparing hotel prices for your trips, no one thought such a gimmick could work. However, over the years TripAdvisor, GoogleAds and Trivago have [...]

How Hotels Plan To Address Rising Acquisition Costs In 2019 Hoteliers have a host of challenges to overcome in 2019 and while some might chalk these issues to the same old stories of the past, [...]

Google is taking its ambition to dominate the accommodation sector to a whole new level through the introduction of a new feature called the Room Booking Module or RBM to its product Google Hotel [...]

How Google Takes Undue Advantage Of Its Search Engine Dominance Google was recently hit with a whopping 2.42 billion fine by the European Commission for taking undue advantage of its dominant [...]

We live and find ourselves in a world where every business enterprise looks to expand their customer base and reach. The competition is more fierce in the technology industry. Tech giants and [...]

After a series of researches and surveys, it became obvious that the continuous formatting of search engine result pages for hotel markets has a very big influence on how users click links and [...]