The resort is an extension of the existing luxury villa project, Surin Hill. The apartments are sold and managed by the company since December 2011.
Formerly known as the Phuket International Academy, Thanyapura comprises three centers: the PIA Day School, the PIA Sports and Leisure Club, and the PIA Sports Hotel.
The resort has a 12 year track record in Patong, The rising competition in their surrounding area created challenges to protect their overall strong occupancy as it weakened their REVPAR.
Large rooms, hip and trendy design and great service are unique aspects of the property. REVPAR increased 40% by implementing the right Revenue Management tool.
Operated since October 2010, the property had a strong commitment with one tour operator. The goal was to increase revenues, protect the ADR and build up the brand for their own website.
HMS Thailand specializes in Revenue Management for the small and medium sized Hotels and Resorts business in Thailand with more than 14 years of combined experience in Hotel management.
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