New in the hospitality market, First Choice Suites quickly opened 3 properties and faced a high amount of competition. Online marketing and cloud based systems have helped keep operating cost low.
The resort has a 12 year track record in Patong, The rising competition in their surrounding area created challenges to protect their overall strong occupancy as it weakened their REVPAR.
Operated since October 2010, the property had a strong commitment with one tour operator. The goal was to increase revenues, protect the ADR and build up the brand for their own website.
