The Hotel
38 room resort in Patong, Phuket.
- Competitive Analysis
- Distribution strategy/ contracting strategy
- Revenue strategy
- Direct marketing/ branding
The Results
“Thank you for your assistance in building our brand in Phuket hotel market, adjusting our strategy to increase our direct bookings.”
Leo Houkamp – Managing Director
The Challenge
Operated since October 2010, the property had a strong commitment with one tour operator. The goal was to increase revenues, protect the ADR and build up the brand for their own website.
