Book on Google Shut down

On May 25th, the most popular search engine will shut down its ‘Book-on-Google’ function. The company claims that the algorithm is currently witnessing low traffic from consumers and partners. [...]


No More Cookies!

No more Cookies? How Will This Impact the Selling Strategy to Drive More Direct Booking to Hotel Websites? Since the pandemic and the travel ban hit, things have changed for the hotel industry. [...]


Hotels and Google, what to do now?

How Hotels Can Work Alongside Google in the Post-Pandemic Era For most hoteliers, more than 50% of their direct online room nights are a contribution of Google. That is in the form of direct [...]


Advices from a Hotel Guru in the Times of COVID-19

A hotelier is sharing his 40 years of experience in the days of economic decline. Due to COVID –19, the situation is getting worse day by day in both the health and economic sectors. He is [...]


What should Hoteliers NOT DO

There are so many columns of advice telling business owners what they should be doing. We want to change this up and give you our advice of what NOT to do in the hotel business. We see some [...]


Google Hotel Room Booking

Google is taking its ambition to dominate the accommodation sector to a whole new level through the introduction of a new feature called the Room Booking Module or RBM to its product Google Hotel [...]


Facebook new ad strategy


Video In Your Marketing Techniques

Why You Need To Include Videos In Your Marketing Techniques For several reasons, video has become a super-effective online marketing tool that every serious Hotel Marketeer must include in their [...]


Facebook Advertising how to start?

How To Enhance Your Direct Booking With Facebook Advertising Facebook is no doubt, one of the most productive advertising platforms available today. In case you do not know, Facebook advertising [...]


Hotel Metasearch tips

Five Ways To Make Hotel Metasearch Ads Work Better For Your Hotel Online travel agents have dominated metasearch sites because they have the money to pay for dominance. Everyone is paying for [...]

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