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The Google Zero-Click Search for Hotels

The Google Zero-Click Search; A Threat or Opportunity for the Hoteliers? A few years back, the relationship between Google and the small search markets used to be a ‘give and take’ [...]

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Tripadvisor Plus game-changer in the travel industry?

Tripadvisor Plus Subscription Model; the next big game-changer in the travel industry? The way things stand at the moment, travel brands are undergoing an unpredictable recovery phase. Therefore, [...]

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Tips on How to Manage Your Hotel’s Revenue Strategy during a Crisis

As we all know, the tourist and hospitality sectors are facing a major drop in revenues thanks to the COVID-19 crisis. What’s more, this was a small infection in China that everyone assumed until [...]

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The Rise of Metasearch Engines

When the advertisers started spewing off about comparing hotel prices for your trips, no one thought such a gimmick could work. However, over the years TripAdvisor, GoogleAds and Trivago have [...]

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Google Hotel Room Booking

Google is taking its ambition to dominate the accommodation sector to a whole new level through the introduction of a new feature called the Room Booking Module or RBM to its product Google Hotel [...]

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Increase Hotel Website Conversion Rate

When it comes to the travel and hospitality, there are several ways through which conversion rate can be boosted on your Hotel website and these ways have been outlined here. Most importantly, [...]

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Facebook new ad strategy

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Hotel Website Conversion Rates

An Insight Into Hotel Website Conversion Rates The rate of conversion for hotel websites is influenced by different factors. Which is why it will be unprofessional to think of meeting a [...]

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Video In Your Marketing Techniques

Why You Need To Include Videos In Your Marketing Techniques For several reasons, video has become a super-effective online marketing tool that every serious Hotel Marketeer must include in their [...]

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Gaining more Customer Loyalty

The Three Steps Companies Employ To Gain Loyal Customers Customer loyalty is something businesses go to great lengths to win over, against competitors and partners alike. Of course, the higher [...]

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