Guerrilla Marketing to fight the OTA?
In 2023, online travel agencies (OTAs) witnessed a surge in marketing expenditures, indicative of the fierce competition to secure bookings amidst the lingering effects of the pandemic. Expedia [...]
Regulating Short-Term Rentals
Should Phuke Follow Penang’s Lead in Regulating Short-Term Rentals? Recently, the Malaysian island of Penang made headlines by implementing a ban on short-term rentals. The move has sparked [...]
Tourism Recovery Phuket, Thailand
During the first half of 2022, the hotel business in Phuket gradually picked momentum. According to Suksit Suvunditkul, the president of the Thai Hotels Association, Phuket witnessed an average [...]
Opening up Tourism in Thailand
Imagine going for a retreat in Thailand? Wouldn’t that be great? Unfortunately, during this pandemic period, the country opened its doors for tourists, but no one came. More importantly, [...]
Thailand Tourism Meltdown
The Tourism Market for Phuket is a crucial aspect of the local economy. However, the latest delay of reopening the Resort Island of Phuket as a model to welcome back the foreign visitors has [...]
