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In 2023, online travel agencies (OTAs) witnessed a surge in marketing expenditures, indicative of the fierce competition to secure bookings amidst the lingering effects of the pandemic. Expedia [...]

Amazon’s presence in the travel industry goes beyond its traditional online retail expertise. While the company is not directly selling travel packages, its subsidiary AWS is making waves [...]

Over the past two years, words such as ‘recession’ and ‘slowdown’ have become pretty common. As business confidence wobbles, there’s been a significant volatility [...]

Metaverse has been all the craze around here in the last year. That’s all thanks to Facebook’s parent company rebranding into Meta. However, Facebook is only one of many giant corporations [...]

On May 25th, the most popular search engine will shut down its ‘Book-on-Google’ function. The company claims that the algorithm is currently witnessing low traffic from consumers and partners. [...]

Booking.com, The ‘Unfair Fight’ for hotels During the pandemic, the hotel business witnessed a stronger increase in online traffic than usual. But why is it increasingly becoming [...]

Tripadvisor Plus Subscription Model; the next big game-changer in the travel industry? The way things stand at the moment, travel brands are undergoing an unpredictable recovery phase. Therefore, [...]

As we all know, the tourist and hospitality sectors are facing a major drop in revenues thanks to the COVID-19 crisis. What’s more, this was a small infection in China that everyone assumed until [...]

When the advertisers started spewing off about comparing hotel prices for your trips, no one thought such a gimmick could work. However, over the years TripAdvisor, GoogleAds and Trivago have [...]

Google is taking its ambition to dominate the accommodation sector to a whole new level through the introduction of a new feature called the Room Booking Module or RBM to its product Google Hotel [...]