Guerrilla Marketing to fight the OTA?

In 2023, online travel agencies (OTAs) witnessed a surge in marketing expenditures, indicative of the fierce competition to secure bookings amidst the lingering effects of the pandemic. Expedia [...]


No More Cookies!

No more Cookies? How Will This Impact the Selling Strategy to Drive More Direct Booking to Hotel Websites? Since the pandemic and the travel ban hit, things have changed for the hotel industry. [...]


Increase Hotel Website Conversion Rate

When it comes to the travel and hospitality, there are several ways through which conversion rate can be boosted on your Hotel website and these ways have been outlined here. Most importantly, [...]


Hotel Website Conversion Rates

An Insight Into Hotel Website Conversion Rates The rate of conversion for hotel websites is influenced by different factors. Which is why it will be unprofessional to think of meeting a [...]


Facebook Advertising how to start?

How To Enhance Your Direct Booking With Facebook Advertising Facebook is no doubt, one of the most productive advertising platforms available today. In case you do not know, Facebook advertising [...]


Google Search Engine Dominance

How Google Takes Undue Advantage Of Its Search Engine Dominance Google was recently hit with a whopping 2.42 billion fine by the European Commission for taking undue advantage of its dominant [...]


4 tips to keep OTA guests coming back

Hotels will often allow themselves to become overly dependent on OTAs (also known as online travel agencies) to make their living and when this addiction starts to take place, hotels are left to [...]


How to maintain direct bookings?

Booking.com’s Hunger to become the worlds largest in hotel reservation website is continue to take a next step. During the past years, Booking.com (Priceline) acquired several companies for [...]


Strategy 2016: Improve Direct bookings

For a very long time, people in the hotel industry have talked about the idea of better educating people when it comes to the rates, what they mean and what exactly they stand for. And since [...]