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Booking.com, The ‘Unfair Fight’ for hotels During the pandemic, the hotel business witnessed a stronger increase in online traffic than usual. But why is it increasingly becoming [...]

Google Eliminate Fees for Hotel Booking For years now, hoteliers have relied heavily on online marketing strategies based on Google hotel booking links. Recently, Google has made a drastic yet [...]

Digitalization is growing in leaps and bounds. To this effect, the traveler’s customer journey is increasingly becoming complex. Independent hoteliers have to adjust their marketing strategy and [...]

One major factor that continues to influence the decisions and approach by travel industries and hotels on the management of reservation systems is the search for sustainable system [...]

It is hard to swallow the fact that your website has a strong competitor in Booking.com. And maybe sometimes people don’t even want to consider the facts. But it is good to get the facts. [...]

You may think that OTA’s have cornered the booking market because you do not have the funds to compete with companies that can spend billions of dollars on online and television advertising. The [...]