New in the hospitality market, First Choice Suites quickly opened 3 properties and faced a high amount of competition. Online marketing and cloud based systems have helped keep operating cost low.
Large rooms, hip and trendy design and great service are unique aspects of the property. REVPAR increased 40% by implementing the right Revenue Management tool.
The resort consists of 123 apartments, which are privately owned and pooled into a rental pool. The resort wanted to independently brand themselves using website marketing techniques.
