The Hotel
Kokotel operates in total 6 Kokotel properties under their own brand, as well manages 3 properties with private brand, across Thailand.
The Results
HMS has helped us very intensively for our revenue management for multiple properties in the few years. We trust their approach to combine rich experience in the industry and knowledge of cutting-edge trend. Their weekly reporting of each property helped us to see performance of properties in a comparable perspective as well. I would recommend HMS to a hotel that would like to work with a revenue manager who has committed attitude, professional expertise and open mindset to exchange ideas.
Rei Matsuda – CEO Kokotel (Thailand) Co ltd.
The Challenge
The young start up, with Thai Hospitality and Japanese management, servicing Family and friends with affordable accommodation and maximum comfort. The organization was young and rapidly growing, for which outsourcing their revenue management was the right fit to expand their growth with minimum financial investments. Each property is unique, its own competitive set and Target market.
Founded in 2016, the first property signed up with HMS Thailand was in March 2017, soon to be followed with 4 additional properties that same year. HMS Thailand creates comp set studies, a universal revenue management dashboard, a dynamic pricing structure and review their promotions and distribution model. During weekly meetings, management can share their input and we align our strategies, long and short term, for their sales strategy, pricing and margins/ incentives. Further we reduced distribution cost by implementing a more advance Channel manager and Central reservation solution to handle their reservations for all 9 properties from 1 single location.
