The Hotel

Panphuree residence operates 131 room Airport Hotel & Residences, 2 minutes away from the Phuket International Airport.

  • Revenue management strategy
  • Website design

The Results

“HMS Thailand thank you so much for your guidance and support we much appreciate all you have succeed. We are so happy to see that Panphuree is going SO SO WELL 🙂 finger crossed for the group series bookings in this last two weeks’ time. This month we also got the confirmed from ######## 35 Rooms Nights (Big Group yeah!)

Siriwipa Wongwai (Nune) / Reservation Manager

Thank you so much for everything

Thunnisha Rojpatranan – Managing Director Phanphuree Residence

The Challenge

The property was just completing its first-year operations, with strong occupancy, but heavily depending on Group series. With the Chinese Tour boat incident, the production was heavily effected and the property needed a new direction in Sales, wider segmentation and an increase in the average length of stay. Improving their online channels, distribution system, promotions and incentives, Panphuree online presences by auditing their Online Travel agents (OTA’s) as well building a brand new, mobile responsive, website with integrated booking engine. Auditing their property management system, improve segmentation and reporting, delivering a comprehensive dashboard to track performance.

By conducting weekly meetings with the Team, we were able to drive 30% increase in online sales within 6 months as well as improved the tour operator segment with a 70% growth to same time previous year. As the Group Series market dropped with 30%, we were able to focus the team to recoup these losses with re-contracting and negotiating the Airline Crew market, all within 6-7 months time.

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