Archives

On May 25th, the most popular search engine will shut down its ‘Book-on-Google’ function. The company claims that the algorithm is currently witnessing low traffic from consumers and partners. [...]

Google Eliminate Fees for Hotel Booking For years now, hoteliers have relied heavily on online marketing strategies based on Google hotel booking links. Recently, Google has made a drastic yet [...]

How Hotels Can Work Alongside Google in the Post-Pandemic Era For most hoteliers, more than 50% of their direct online room nights are a contribution of Google. That is in the form of direct [...]

When the advertisers started spewing off about comparing hotel prices for your trips, no one thought such a gimmick could work. However, over the years TripAdvisor, GoogleAds and Trivago have [...]

How Hotels Plan To Address Rising Acquisition Costs In 2019 Hoteliers have a host of challenges to overcome in 2019 and while some might chalk these issues to the same old stories of the past, [...]

Google is taking its ambition to dominate the accommodation sector to a whole new level through the introduction of a new feature called the Room Booking Module or RBM to its product Google Hotel [...]

How Google Takes Undue Advantage Of Its Search Engine Dominance Google was recently hit with a whopping 2.42 billion fine by the European Commission for taking undue advantage of its dominant [...]

We live and find ourselves in a world where every business enterprise looks to expand their customer base and reach. The competition is more fierce in the technology industry. Tech giants and [...]

After a series of researches and surveys, it became obvious that the continuous formatting of search engine result pages for hotel markets has a very big influence on how users click links and [...]

Many business owners who have struggled directly with the vagaries that artificial intelligence has placed on getting the best results out of your web site, ads, and social media campaigns as [...]