SEO for hotels might not be that hard as you can expect it to be, although it can have its fair share of challenges at times. If you do proper SEO you can boost your customer base up to 3 times or even more than that. However, SEO for hotels is a little different and this is what you should focus on if you want to get the best outcome. Basically, there 3 main things you should check, which include the layout and tech of your site, content and the stuff that happens outside your site.
Technology and layout
Search engines have bots that will crawl the site and find the relevant keywords. Bots don’t see sites like users do, but they do want to find a good, clean code that will be easy to browse. The cleaner the code, the better the results get to be for your site. This is why you have to focus on having clean, easy to read code and a good website structure. These bots will study everything about your site from tags to sitemaps, mobile features and so on.
The website layout is also important here because it makes the user experience a lot better. A clean layout that offers content which is easy to read will help you quite a bit.
Once you have everything nailed down from a technical standpoint you need to focus on content. The idea here is that you should always try to add in the best possible content and remember that it has to be grammatically correct. Your content has to be relevant for your niche so try to optimize it for keywords that pertain to your niche.
Also, content can come in the form of images, text, links and so on. These have to be placed in meaningful locations. In addition, it’s always a very good idea to use headers in order to break up the content. While there, remember that you should use short sentences in order to get the best possible experience.
Obviously, you should always use only original content. Make relevant content and add new content often to improve your SEO as well. The metadata information you choose to represent your site will also have an impact so try to make it meaningful, short and sweet. Our company will help you with all aspects portrayed above and so much more in order to deliver a really good experience.
Things happening outside the website
There are other things that will impact SEO as well, things that you can’t really control. Local listings, Google Maps, guest reviews and other similar things can’t really be controlled. You should try to check these out and make sure that these are accurate. Add the proper hotel name on social sites and remember that you should see if the map markers are accurate as well.
You should also check for and reply to reviews if you see any. The more you handle your reputation the better it will be in the end.
If you have any questions all you have to do is to contact us and we will be very happy to assist with any inquiry!