The Disruptive Force of AI Operators
AI Operators: The Disruptive Force in Online Travel Marketing The full-year 2024 financial reports of the online travel giants—Airbnb, Booking Holdings, Expedia Group, and Trip.com Group—reveal a staggering $17.8 billion investment in sales and marketing, marking a $1 billion increase from 2023. This relentless spending underscores the intense competition among online travel agencies (OTAs) as […]