Thailand’s travel industry is not simply moving through another demand cycle — it is undergoing a structural change in how travelers research, plan, and book trips. Across Thailand, we are seeing a clear pattern: rates are adjusting more frequently, promotions are becoming more tactical, and booking windows are compressing. At the same time, travelers are […]

Two weeks ago, at the HSMAI Resort Marketing Conference held at M Social Phuket, one session captured the attention of every hotelier in the room.Javier Cuevas, Senior Director of Sales APAC at Cendyn, outlined a digital transformation already reshaping our industry — the move from SEO (Search Engine Optimization) to GEO (Generative Engine Optimization). This […]

At HMS Thailand, we keep a close eye on industry signals — and the latest update from the Tourism Council of Thailand (TCT) rings a loud alarm bell. Their Q2 Tourism Confidence Index has dropped significantly, reflecting a slowdown that many hotels are already feeling firsthand. What’s behind the dip? Ongoing safety concerns and political […]

AI is About to Reshape Hotel distribution—Here’s How to Prepare Artificial Intelligence is rapidly transforming the way travelers search, discover, and eventually book hotels. Until now, most AI-powered platforms could only offer estimated prices, making them useful for inspiration but not conversion. That’s about to change—and hoteliers must act now to be ready. Real-Time Pricing […]

AI Operators: The Disruptive Force in Online Travel Marketing The full-year 2024 financial reports of the online travel giants—Airbnb, Booking Holdings, Expedia Group, and Trip.com Group—reveal a staggering $17.8 billion investment in sales and marketing, marking a $1 billion increase from 2023. This relentless spending underscores the intense competition among online travel agencies (OTAs) as […]

AI Poised to Transform Travel Discovery Developments in artificial intelligence have been progressing at breakneck speed, and one of the latest breakthroughs—OpenAI’s “Operator”—has the potential to redefine travel search as we know it. With major industry players like Tripadvisor, Uber, Hipcamp, Priceline, and Booking.com already aligning with OpenAI, the question arises: Is the traditional search […]

SiteMinder and IDeaS: A New Era of Revenue Management for Hotels SiteMinder, a leading hotel distribution and revenue platform, has unveiled Dynamic Revenue Plus, a revolutionary solution offering hoteliers unprecedented access to live market intelligence and the ability to act immediately on pricing, bookable inventory, and distribution strategy. This innovation marks a significant leap forward, […]

A U.S. district judge ruled that Google illegally used its market power to create a monopoly over online search, a decision that could significantly impact various industries, including travel. The top four online travel agencies spent $16.8 billion on sales and marketing last year, much of which went to Google. Travel companies have long complained […]

Key Impacts on Hotel Revenue Management The travel industry is undergoing a transformation with the introduction of advanced AI capabilities by major players like Google and Expedia. These developments promise to significantly impact the hotel distribution landscape and revenue management strategies. Here are three key findings relevant to our business: 1. Enhanced Trip Planning and […]

In 2023, online travel agencies (OTAs) witnessed a surge in marketing expenditures, indicative of the fierce competition to secure bookings amidst the lingering effects of the pandemic. Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spent a staggering $16.8 billion on sales and marketing, representing a 20% increase from the previous year’s $14 billion. […]