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2017 Google Search for hotels

After a series of researches and surveys, it became obvious that the continuous formatting of search engine result pages for hotel markets has a very big influence on how users click links and [...]

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Phuket Hotels Market 2017

With over 7.5million airport arrivals to Phuket, there was a 5% increase in the year-on-year growth rate, in 2016, moving to 18% from the previous year’s 13%. This increase is principally [...]

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Revenue Management 2017

As the New Year emerges, operators, hotel owners and other revenue managers and strategists are anxiously awaiting what the New Year holds for their businesses. Will it be business as usual? Or [...]

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Hotel Marketing 2016

The Evolution Of Four Ps To Four Es In Hotel Business Before now, the focus of successful hoteliers used to be on the 4Ps which stands for Product, Promotion, Price and Place. Then, customers [...]

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Value Of Revenue Management

More and more hotel owners are realizing the value of revenue management. It was a long time in coming though. For many, they believe that managing their revenues was a “waste of time” or [...]

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Hotel rates are dropping

It is quite strange that while the demand for hotel rooms increases, its cost per night keeps dropping. This phenomenon is prevalent in Thailand, Phuket and in several parts of the world. The [...]

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The Challenges Ahead For The Hotel Industry

As the hotel industry continues to consolidate and multi product businesses absorb more and more single solution companies, hotels chains are starting to acquire an increasingly larger share of [...]

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Strategy 2016: Improve Direct bookings

For a very long time, people in the hotel industry have talked about the idea of better educating people when it comes to the rates, what they mean and what exactly they stand for. And since [...]

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