Guerrilla Marketing to fight the OTA?
In 2023, online travel agencies (OTAs) witnessed a surge in marketing expenditures, indicative of the fierce competition to secure bookings amidst the lingering effects of the pandemic. Expedia [...]
Booking.com, the ‘Unfair Fight’
Booking.com, The ‘Unfair Fight’ for hotels During the pandemic, the hotel business witnessed a stronger increase in online traffic than usual. But why is it increasingly becoming [...]
Competition of Booking.com
It is hard to swallow the fact that your website has a strong competitor in Booking.com. And maybe sometimes people don’t even want to consider the facts. But it is good to get the facts. [...]
How to maintain direct bookings?
Booking.com’s Hunger to become the worlds largest in hotel reservation website is continue to take a next step. During the past years, Booking.com (Priceline) acquired several companies for [...]
