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How to Beat OTAs

You may think that OTA’s have cornered the booking market because you do not have the funds to compete with companies that can spend billions of dollars on online and television advertising. The [...]

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Hotel Marketing 2016

The Evolution Of Four Ps To Four Es In Hotel Business Before now, the focus of successful hoteliers used to be on the 4Ps which stands for Product, Promotion, Price and Place. Then, customers [...]