FOUR industry veterans, Alwin Zecha,David Paulon, Terry Francis and Durga Das, have come together to launch the first “low-cost marketing” alliance for hotels. The company could offer what current hotel marketing organisations do for a fraction of the cost.Alwin Zecha, founder of Pacific Leisure Group Thailand, is chairman of Ideal, the new Low Cost Hotel Marketing Company. The three directors are David Paulon, former head of Holiday Inn Asia/Pacific; Terry Francis, chairman of PATA Foundation and travel and tourism consultant; and Sanjeet, owner, Durga Das Publications India.Because there is a gap in representing independent, mid-range hotels as most marketing representation companies look at the upmarket segment and “charge an arm and leg” for their representation.Ideal charges an annual fee of US$3,000 per property, which is an “all-inclusive” fee to market the hotel via the website, newsletter and at key trade shows.The latest member to join Ideal is Gallery Hotel in Singapore. |
What we can do for you
Statistics Thailand Hotel Market
Hospitality News Asia
- Mega Condo Project Near Central FestivalSupalai Park@Phuket City has launched 504 condo units, priced under THB2 million baht, near to Central Festival. […]
- BoHo Chic In JakartaToday finds me at the Morrissey Hotel in Jakarta. Without a doubt this is a great find and what is arguable the best boutique property in the city. […]
Revenue management Blog
- Global Revenue Management Survey Indicates Key Trends & Tactics Necessary for Success in 2011http://ehotelier.com/hospitality-news/item.php?id=D19910_0_11_0_M […]
- How Paid Search Results Can Help in Hotel Revenue ManagementHotel with budgets turn to pay-per-click advertisements to generate interest. The results are almost immediate because the ads appear in the context of relevant content. However, the question is, can you make a good return on investment (ROI) on this initiative? A significant number of hotel revenue managers would say yes though their results may […]
News
- Hotel Industry News In BriefHospitality industry news in brief................ […]
- Cornell Offers New Restaurant Table Tool and Examines International Challenges and OpportunitiesBy Gary Thompson: The Cornell Center for Hospitality Research (CHR) has released the Restaurant Table Simulator (RTS), which gives restaurant managers a way to analyse table usage in their restaurant. The RTS was developed by Gary Thompson, a professor at the Cornell School of Hotel Administration. It is available at no charge from the CHR. […]
Recent Posts
Go to
Blogroll
News
Reference
Free Tell A Friend
Archive for November, 2011
Low cost Marketing for Hotels
November 21st, 2011
Tags: Hotel sales planning, Marketing for Hotels, Marketing strategy for Thai Hotels, revenue management, Thailand
Posted in Uncategorized | Comments (0)
Hotels should stop discounting
November 21st, 2011
Recently I came across this video, regarding the discounting price strategy of hotels. As I have posted before, discounting is a negative pricing strategy, which could cause more damage than good on the long term. As it is easy to drop the rates, but harder to increase the rates.
An alternative strategy would be to add value components to your room rate, or add items for which you would normally charge. (Wifi, newspaper, gym, etc). Understand your guest, their needs and their wants.Understand your surrounding environment, what is going on, what is the trend, who is moving for what.
Take you time to look at the video below.
If you have problems, please click the following link: Video
Tags: budget plan room sales, Hotel room reservations, Hotel room revenue, Hotel sales planning, revenue management
Posted in Uncategorized | Comments (0)